85 Game-Changing Content Marketing Quotes
/These inspiring and compelling content marketing quotes will make you a better marketer and will provide impact and advice that will help to produce measurable and impactful results. Content marketing is changing the game of new-age marketing and these profound quotes will shift your business outlook.
By Michelle Segrest, Navigate Content, Inc.
In an age where content is king, these inspiring and game-changing content marketing quotes will provide the insight you need to produce solid, measureable results.
“Content marketing is the strongest and hardest possible soft sell. Real-world examples have power and add legitimacy to your message.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product.
2. “In today’s ever-evolving digital age, old-school marketing is not enough to get your technical product noticed in an extremely saturated, competitive landscape.”—Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product
3. “Today’s industrial marketers must learn to adapt with creative ways to implement and leverage new media.”—Charli K. Matthews, Empowering Brands
4. “Content is king.”—Bill Gates
5. “Yes, content is king, but excellence is his queen.”—Onyi Anyado
6. “If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency.”―Abraham Varghese
7. “Content is not king. Relevant, timely, and authentic content is king.”―Bernard Kelvin Clive
8. “Content is fire. Social media is gasoline.”—Jay Baer
9. “Content is the reason search began in the first place.”—Lee Odden
10. “Content isn’t king…it’s the kingdom.”—Lee Odden
Content Marketing Quotes That Will Make You a Better Marketer
11. “Great content is the best sales tool in the world.”—Marcus Sheridan
12. “One of the best ways to sabotage content is to not tie it to your goals. Know why you’re creating content.”—Ellen Gomes
13. “I want my online content to be so good that Google’s web crawler stops and says “Dayyyum son!”―Ryan Lilly, #Networking is people looking for people looking for people
14. “It’s not the best content that wins. It’s the best promoted content that wins.”—Andy Crestodina
15. “Great content inspires action.”―Dane Brookes, Content Marketing Revolution: Seize Control of Your Market in Five Key Steps
16. “Make your customers the hero of your stories.”—Ann Handley
17. “Content Marketing provides 4x the ROI of our traditional marketing spend.”—Julie Fleischer
18. “Strategic content marketing actually costs less per lead and generates more qualified leads than traditional marketing. Outbound and other traditional marketing methods do not generate the same amount of leads, and they end up costing more over time.”―Miles Anthony Smith, Why Stuff Sucks
19. “A lot of marketers are under the assumption that simply creating more content than the competition will get them the results they want. I beg to differ. If Google algorithm updates like Panda and Penguin have shown us anything, it’s that quality trumps everything else.”—Neil Patel
20. “Having an effective content marketing strategy can set you apart. It can turn browsers into buyers. It can convert customers into fans and advocates.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product
Amazing Content Marketing Quotes to Inspire You
21. “When it comes to content marketing, everything is content. Content can be the words you write, the picture you paint, the business you build, or the life you live.”―Josh Steimle
22. “Content Marketing is a commitment, not a campaign.”—Jon Buscall
23. “Content marketing is no longer a numbers game. It’s a game of relevance.”—Jason Miller
24. “Text, images, and video are the paint swatches of 21st-century artists—with a single catch: this form of art has to communicate, engage, and sell.”―Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine
25. “When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.”—Ann Handley
26. “It is important to avoid jumping onto just any marketing bandwagon because other people say that a particular approach works. Because each business is different, the key is to uncover where your audiences are and what resonates with them.”—Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product
27. “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”—Page One Power
28. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”—Andrew Davis
29. “Content repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are lots of different and creative ways that you can repurpose your content, but every content creator must repurpose.”―Amy Woods
30. “You need to create ridiculously good content—content that is useful, enjoyable and inspired.”—Ann Handley
Profound Content Marketing Quotes to Shift Your Outlook
31. “In an ultra-competitive landscape, consumers of technical products want to know more than just the specifications and capacity of the products they need for various applications. They want to know what product will solve their problem, and they will pay anything to find the answer. Content marketing is the key to making this connection.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product
32. “Traditional marketing talks at people. Content marketing talks with them.”—Doug Kessler
33. “Content is the atomic particle of all marketing.”—Rebecca Lieb
34. “The best marketing doesn’t feel like marketing.”—Tom Fishburne
35. “These days, people want to learn before they buy, be educated instead of pitched.”—Brian Clark
36. “When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.”―Ann Handley, Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
37. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”—David Beebe
38. “The best marketing doesn’t feel like marketing.”—Tom Fishburne
39. “What helps people, helps business.”—Leo Burnett
40. “Effective marketing includes driving thought leadership and creating future industry leaders.”—Charli K. Matthews, Empowering Brands, from the foreword of How to Creatively Market a Technical Product
Inspirational Content Marketing Quotes to Breathe New Life Into Your Business
41. “Our job is not to create content. Our job is to change the world of the people who consume it.”—Andrea Fryrear
42. “In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.”―Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound
43. “Don’t be distracted by those people that are always demanding something new. The strategy of making most of your content evergreen is powerful. It allows you to build an asset bank of content that can be constantly shared.”—Jeff Bullas
44. “People want to be educated not sold. They will sell themselves if you just commit to educating.”―Patrick McFadden
45. “Content marketing is subtle, but it delivers a powerful punch without using hard-selling techniques. It is an advertisement for your products and services that doesn’t feel like an advertisement to the consumer. You are sharing valuable information with the exact audience who needs it.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product
46. “When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”—Robert Rose
47. “We all want quick fixes and wins. That’s human but short sighted. Successful content marketing demands a long game mindset. Keeping fit and training requires persistence. Building a big brand is a journey. So, keep going as there is no other way. Content marketing demands persistence.”—Jeff Bullas
48. “The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.”—Joe Pulizzi
49. “The purpose of content is to create action.”―Josh Steimle
50. “By communicating to, selling to, and serving customers in an integrated way, a cohesive message and customer experience are created, no matter how or where a customer reaches out.”—Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product
Quotes to Inspire Your Content Marketing Strategy
51. “Content is two things, message and channel. It's what you say, and how you deliver it.”―Josh Steimle
52. “The reason we struggle with content marketing is because we haven’t started with ‘Why?’ Customers don’t care about your vanity metrics. Ask them, ‘How can I help?’”—Kristina Halvorson
53. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.”—Robert Rose
54. “Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.”—Rand Fishkin
55. “There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve.”—Rebecca Lieb
56. “Invest in creating juicy, meaty, incredible content. Great content can be repurposed in hundreds of ways.”―Stacey Kehoe, #TheContentWaterfall
57. “If you can provide the answers to your potential customers’ questions before they even ask you, you will become the subject matter expert and win their confidence and respect. Content marketing helps to grease the wheel of the buying process substantially.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product
58. “Real content marketing isn’t repurposed advertising. It is making something worth talking about.”—Seth Godin
59. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.”—Demian Farnworth
60. “What you do after you create your content is what truly counts.”—Gary Vaynerchuk
More Quotes to Inspire Your Content Marketing
61. “The paradox is the more info you give away, the more people will buy what you have to give.”—Brian Clark
62. “If your content marketing is for everybody, it’s for nobody.”—Joe Pulizzi
63. “Content marketing can turn your customers into brand ambassadors when they share content that you created that is valuable to a larger audience. But the first step is to KNOW YOUR AUDIENCE.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product
64. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”—Jamie Turner
65. “Content Marketing is not a tool to generate backlinks. It is an effective marketing tool to engage audience. Backlinks are bonus.”―Hecate Strategy
66. “Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.”—Pawan Deshpande
67. “Content that cannot be repurposed and re-used again may prove to be unhealthy for the organization.”―Krishna Mohan Avancha, Reset Rethink Reposition
68. “Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.”—Joe Pulizzi
69. “Your blog is your best networking tool.”—Andy Crestodina
70. “No matter what your content is about, if someone clicks through to see your content, they're looking for an answer to something. Rather than giving them the runaround, give them what they're looking for. Answer their question simply and clearly and with as little jargon as possible."—Kevin Ho
Ultimate Content Marketing Quotes for Inspiration
71. “Content is a double-edged-sword. Good content can become a crowd-puller whereas bad content can be lethal and pull you down.”―Hecate Strategy
72. “Pushing out content you want to publish is a lot different than executing a successful content marketing program that connects with customers by delivering meaningful experiences that are contextually relevant.”—Ardath Albee
73. “We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, over time.”—Joe Pulizzi
74. “The greatest content in the world is worthless if no one sees it. Great content is the first step, but an effective content marketing strategy is the game changer.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product
75. “Posting nice contents on social media alone is outdated as the black and white TV. Keying into current trends, trending hashtags, searchable keywords and share-ability are the new social currency”―Jerry Oche
76. “In a sea of mediocre content, a brave tone can be a big differentiator.”—Ann Handley
77. “If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.”—Jason Miller
78. “Grasping your audiences’ information search and media consumption habits is half the battle won as it will allow you to develop a clearly articulated narrative and fully integrated multimedia campaign that resonates with them.”—Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product
79. “Maybe stories are just data with a soul.”—Brené Brown
80. “Behind every piece of great content is a marketer, publisher, author who passionately and empathetically sought to help his or her audience. But how do you teach empathy to an executive who has none? The answer is fear. You have to show them that if you don’t create the best answer to your customers’ questions, someone else will.”—Michael Brenner
Content Marketing Quotes to Build Your Strategy
81. “Content that builds trust is human, personal, relevant, it isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust.”—Seth Godin
82. “People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.”—Matthew Gratt
83. “Content is anything that adds value to the reader’s life.”—Avinash Kaushik
84. “Your goal should be to own quality time in your customer’s inbox.”—Andrew Davis
85. “The notion of marketing to customers by interrupting them repeatedly with advertising or other intrusive messages simply doesn’t work anymore, and, frankly, it is selling your brand short.”—Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product
Michelle Segrest is president of Navigate Content, Inc. and has been a professional journalist for 30 years. She has covered the industrial processing industries since 2008 and specializes in technical articles and case studies that focus on technology and innovation connected with rotating equipment. She is the author of three books about modern manufacturing processes. Please contact Michelle at michelle@navigatecontent.com
